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Cyber Skill #6
Creating a graphical/html ezine. |
Introduction The future of ezines is HTML. Until about 3 years ago, most ezines were text-only. But now writers, publishers and advertisers prefer the HTML variety because it gets the attention of the reader, graphic ad banners can be used and even streaming video is now being included to REALLY get the reader's attention. At EzineVille.com, where we broadcast ezines nearly 3 million subscribers a day, 20 out of our 23 ezines are now HTML/graphic-oriented. This Certified Cyber e-course is one example of an HTML ezine (called such because each issue looks a bit like a web page). Ready to learn how to create an HTML ezine of your own? Here are the simple steps. Step
1 Step
2 Step
4 Step
5 Step
6
If
you look at the link underneath "full description is
here" you'll see that it reads:
http://www.coachville.com/fullpractice.html. It's full file path. It's correct. (You can see what it reads if you move your cursor over the "full description is here" link above and then look in the bottom left of your browser window and you'll see the text of the link displays there.) Make sure that EVERY single link you have in your ezine is full file path (meaning that it starts with http://etc.) and that those html files are also on your web server. If you are also link to a PDF file or RealAudio file or any other file, these need the full file path: http://etc. Step 8 Save your html file... ...after you've double checked every image and every link to make sure they are full-file path. Step 9 Paste your html page into a blank email So, Control A and then Control C your html page in Front Page (make sure its on Normal view, not HTML view -- look at bottom of Front Page window). Then, go to Outlook, and open a new email message. Insert cursor in the body area of the blank email. Control V and that will place your HTML page into your outgoing email. Note: Make sure your settings for your emails is set to HTML, not Text-only. (New>Format>HTML) Step 10 Send this email to yourself, first. I ALWAYS do this. Why? Because you can't really tell that the images are properly file path'ed until you send yourself the ezine/html via email. You'll find out soon enough - and better you than 10,000 subscribers who can't see the image, or the text/font is messed up, etc. Step 11 Look OK? Now broadcast this email to your list. Open a new, blank email and Control V again to insert your html page into the new, blank email. If you're using an e-broadcasting service like webvalence.com or topica.com, they'll have given you a TO: address to email your ezine out to. Just put that correct address in the TO: area of your email and add the subject line and send! Comments 1. If you have AOL subscribers, only those AOL subscribers who have upgraded to AOL 6.0 and above will be able to view your HTML ezine and only if your ezine is under 30K in file size. So, you will probably have to have two subscriber lists -- html (non-AOL folks) and text-only (AOL folks). It's up to you if you want to take the time to do this. (We do, for our larger or more important lists.) 2. I've found that Front Page and Outlook work well together when pasting in the HTML page into Outlook. I haven't been able to copy and paste using Dreamweaver (html software) or Eudora or Netscape Messenger (email softwares) , but maybe you will have more luck than I did. HTML Ezine Examples Here are some examples of HTML ezines: http://www.todayscoach.com http://www.coachingscoop.com http://www.teleclassleader.com/news/2001/071001.html Wondering how to create a nice template for your ezine? We don't have a cyber lesson on that one yet.
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Was there a typo or other error?
While we aren't able to provide 1-1 tech support, please email confusion-questions-corrections-improvements to reply@coachbrian.com. Again, we won't reply to your email but it will be read and this course will be improved as a direct result of your assistance. |