Cold calling has been a sales tool for more than a century, either in person or on a telephone. People are more sophisticated and on guard for this type of marketing . . . and they are far less receptive. When was the last time you listened to a telemarketer call from a company of which you never heard? Yep, that’s what I thought. You didn’t answer. Or you answered and gave them a hard time. Yet still they persist and you continue to get calls. Do you want to be a company like that? Well, if you choose not to, read on.
So now what? Well, if I told you that there are marketing opportunities out there that are free, would you believe me? The truth is, there are. If you get your business functioning properly on social media sites, you can increase your sales. The thing that is blocking you right now is called denial. You can rationalize all you want about time, technology, it’s just for younger folks, blah, blah, blah. All feeble excuses.
If you could increase your sales by 10%, 20%, 30 % or even 100% wouldn’t you want to? Of course you would. But sadly, you don’t. And it’s probably because you’re not sure how to effectively do it. If you don’t believe you can add revenue by using Facebook, Twitter, Youtube, Pinterest, LinkedIn, among others, good luck. And what about your old and rarely updated website. For the internet, content is king. If you’re wondering why your website is ranked so low on Google, we’ll help you move it up without buying advertisements.
I’ve partnered with a local technology company to offer small and medium-sized companies “internet marketing”. We’ve created a menu of our involvement in your online campaign from very little, to a complete a turnkey package.
As small business owners, we realize that often times, the issues of cash flow can prevent using outside resources, so we wanted to give owners a range of choices, and by offering this variety, you have more control over what you can afford. Most of our clients and prospects realize that they would have to hire someone part-time to full-time in order to create and manage an ongoing internet marketing program. DIYers (do-it-yourself) find that they can’t find the time to sell it, make it and collect for it – add another task to their 80 or 90 hour workweeks? They’ll usually pass and say, “I’ll do it tomorrow.”
We also have an upcoming 2-day “Bootcamp” for those business owners who want to immerse themselves into online marketing. http://www.omginternetmarketing.com/workshops
The most important things you can do in business today to become more successful is identify the things you are good at doing and outsource the rest.