Cold Calling is a Dinosaur . . . So Now What?

January 20th, 2012
by brian

Cold calling has been a sales tool for more than a century, either in person or on a telephone.  People are more sophisticated and on guard for this type of marketing . . . and they are far less receptive.  When was the last time you listened to a telemarketer call from a company of which you never heard?  Yep, that’s what I thought.

So now what?  Well, if I told you that there are marketing opportunities out there that are free, would you believe me?  The truth is, there are.  If you get your business functioning properly on social media sites, you can increase your sales.  The thing that is blocking you right now is called denial.  You can rationalize all you want about time, technology, it’s just for younger folks, blah, blah, blah.  All feeble excuses.

If you could increase your sales by 10%, 20%, 30 % or even 100% wouldn’t you want to?  Of course you would.  But sadly, you don’t.  And it’s probably because you’re not sure how to effectively do it.

 I’ve partnered with a local technology company to offer small and medium-sized companies “business social media”.  We’ve created a menu of  various levels of our involvement in your social media campaign from very little, to a complete turnkey package.

As small business owners, we realize that often times, the issues of cash flow can prevent using outside resources, but wanted to give owners a range of choices. 

The most important things you can do in business today to become more successful is identify the things you are good at doing and outsource the rest.  Understand this one postulate . . . you can’t do it all. 

So what’s stopping you from developing utilizing state-of-the-art business social media?  Call me (770-922-6007) or go to my contact page and fill out an inquiry form, and we can discuss ramping up your strategy and plan of action.

 

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